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The Corporate Battle Over CNN Shows The Extent to Which Dysfunctional US Media Truly Is.

On Thursday evening, while unconfirmed reports spread regarding the Brown University gunman, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.

Although CNN is certainly not a flawless news source, her statement seemed accurate for a lot of people. It is one of the organizations where one can locate fact-based and mostly reliable reporting – notably during fast-moving events like the one unfolding close to a New Hampshire storage facility.

An Uncertain Position Amid a Business Tug-of-War

But the news network, now four and a half decades old, finds itself in a vulnerable situation as two massive media empires battle over ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of corporate ownership, not as a question of what helps the information-seeking public.

“Here is one more case of the deep structural problems with roots in decades of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.

The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.

“It is often framed as a financial tale with powerful individuals as the main characters, but there is scant discussion of the public interest,” Pickard explained.

A Further Layer: The Former President

The CNN scenario is further muddied by Donald Trump’s views about a network he has consistently labeled as perhaps his main “fake news” foe.

Think back to the cries of “CNN sucks!” at his rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his clashes with Collins in press briefings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from negative coverage and examination. That is one reason why he appears to favor Paramount Skydance, which has made a hostile bid.

There is a basis to prefer that suitor more. For one thing, it is controlled by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.

An Outcome of Continued Uncertainty

It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s not exactly a safe harbor. That arrangement could position CNN for another sale. The cycle continues.

According to Timothy Wu, much of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Each proposed deal would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu argued.

The Bigger Problem and a Path Forward

No matter the outcome with this particular battle, the bigger problem remains.

“What we have now is a highly anti-democratic system, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – from the 1930s and 1940s – helped to build this hyper-commercialized monster, and revised policy decisions can tackle it.

Will that happen in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is very unlikely now, but that is not to say it will be impossible forever.

Initiatives that strengthen independent news organizations, aid local journalism, fund public media, and prevent the concentration of media power in a handful of hands are within reach – they are vital for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations like CNN cannot be pieces in the most recent acquisition battle.

The writer

Lisa Pacheco

A certified accountant with over 10 years of experience in financial consulting and digital finance trends.

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